University of Cagliari
Ludovica Moi
Phygital dynamic capabilities: Microfoundations and their reversed interplay
2026-01-01 Moi, Ludovica; Pusceddu, Gianluca; Cabiddu, Francesca
Preparing for the inevitable: Strategically navigating negative publicity in the contemporary business landscape
2025-01-01 Hettiarachchi Maha Hettiarachchige, Asheen Heranga; Cabiddu, Francesca; Moi, Ludovica
Phygital Capabilities: Microfoundations and Dynamic Interplay
2024-01-01 Moi, Ludovica; Pusceddu, Gianluca; Cabiddu, Francesca
Towards the Creation of Shared Value in an Inclusive Business: An Empirical Investigation
2024-01-01 Rashkova, Yanina; Zaitsava, Maryia; Moi, Ludovica
I microfondamenti delle Phygital Dynamic Capabilities: il caso Webidoo Store
2024-01-01 Moi, Ludovica; Pusceddu, Gianluca; Cabiddu, Francesca
Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches
2024-01-01 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca
The next frontier of digital business model innovation
2023-01-01 Moi, Ludovica; Rashkova, Yanina; Cabiddu, Francesca
Do they see eye to eye? Managing customer experience in phygital high-tech retail
2023-01-01 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca
How to shape the competitive advantage of firms in unpredictable contexts: the role of marketing capabilities
2023-01-01 Moi, Ludovica
Moving forward better marketing for a better world: a path for new research opportunities
2023-01-01 Rashkova, Yanina; Moi, Ludovica
Customer engagement in the tourism industry at the time of COVID-19: an exploratory study
2023-01-01 Cabiddu, Francesca; Moi, Ludovica; Pusceddu, Gianluca
Addressing the societal challenges in organizations: the conceptualization of mindfulness capability for social justice
2023-01-01 Rashkova, Yanina; Moi, Ludovica; Cabiddu, Francesca
The intersection between SMEs' business strategies and the phases of unexpected events: a systematic review of the literature
2022-01-01 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca
Toward an Organizational Capability-Based Theory of Mindfulness for Social Justice
2022-01-01 Rashkova, Yanina; Moi, Ludovica; Cabiddu, Francesca
Unpacking the design of cross-border communication through digital channels: standardization vs. adaptation approaches
2022-01-01 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca
Infusing mindfulness for social justice: new perspectives for sustainable human resource management
2022-01-01 Rashkova, Y.; Moi, L.; Cabiddu, F.
Managing the different stages of unexpected events: an exploratory analysis of tourism family businesses
2022-01-01 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca
Digital communication strategies during the pandemic crisis: lessons from Amazon company
2022-01-01 Moi, Ludovica; Serpi, Simone; Cabiddu, Francesca
Digital transformation through the lens of digital data handling: an exploratory analysis of agri-food SMEs
2022-01-01 Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca
Why do users trust algorithms? A review and conceptualization of initial trust and trust over time
2022-01-01 Cabiddu, Francesca; Moi, Ludovica; Patriotta, Gerardo; Allen, David G.
Time to clean up food production? Digital technologies, nature-driven agility, and the role of managers and customers
2022-01-01 Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca; Keszey, Tamara
Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms
2022-01-01 Moi, L.; Cabiddu, F.
Small Business Strategies during the different stages of unexpected events
2021-01-01 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca
The intersection between SMEs' business strategies and crisis phases: a systematic literature review
2021-01-01 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca
Standardize or adapt? A fine-grained model for cross-border communication through digital channels
2021-01-01 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca
Tourist experience in the post-covid era: new perspectives
2021-01-01 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca
Towards the development of sustainable tourism: the accessibility of websites for people with disability
2021-01-01 Pintori, Morena; Frau, Moreno; Moi, Ludovica
Leading digital transformation through an Agile Marketing Capability: the case of Spotahome
2021-01-01 Moi, Ludovica; Cabiddu, Francesca
Disentangling the corporate entrepreneurship construct: conceptualizing through co-words
2021-01-01 Castriotta, M.; Loi, M.; Marku, E.; Moi, L.
An agile marketing capability maturity framework
2021-01-01 Moi, Ludovica; Cabiddu, Francesca
ORGANIZING FOR THE DIGITAL WORLD: A PATHWAY TOWARDS THE AGILE MARKETING CAPABILITY
2020-02-19
Where to invest in online marketing education in micro and small enterprises
2020-01-01 Cabiddu, Francesca; Moi, Ludovica; Jaaskelainen, Pia; Pilař, Ladislav; Pitrová, Jana; Petkov, Rosen
L’impatto del lockdown nel business-to-business: il caso italiano
2020-01-01 Moi, Ludovica; Cabiddu, Francesca
Online marketing challenges of micro and small companies
2020-01-01 Cabiddu, Francesca; Moi, Ludovica; Pitrová, Jana; Pilař, Ladislav; Jääskeläi, Pia
Mindful Behavior in Hybrid Organization and its Impact on Value Formation
2020-01-01 Traboul, Christelle; Moi, Ludovica; Frau, Moreno; Cabiddu, Francesca
Outside-in, inside-out, and blended marketing strategy approach: a longitudinal case study
2020-01-01 Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca
Riding digital transformation in international context: the agile marketing capability
2019-01-01 Moi, Ludovica; Cabiddu, Francesca
Towards the development of an agile marketing capability
2019-01-01 Moi, Ludovica; Cabiddu, Francesca; Frau, Moreno
Digital technologies, techno-entrepreneurship and regional ecosystems: The case of The Net Value
2019-01-01 Frau, Moreno; Moi, Ludovica
Capturing customer emotions and experiences to enhance value co-creation: the Ichnusa online brand community
2018-01-01 Moi, Ludovica; Cannas, Rita; Frau, Moreno; Cabiddu, Francesca
Exploring the Role of NVivo Software in Marketing Research
2018-01-01 Moi, Ludovica; Frau, Moreno; Cabiddu, Francesca
Conceptual framework for modeling the agile marketing capability
2018-01-01 Moi, Ludovica; Cabiddu, Francesca; Frau, Moreno
Open Innovation: a pathway toward open strategy?
2018-01-01 Angioni, Enrico; Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca
How to foster techno-entrepreneurship within a regional ecosystem
2017-01-01 Frau, Moreno; Moi, Ludovica
Practice theory and value co-creation: An assessment model
2017-01-01 Frau, M.; Cabiddu, F.; Lombardo, Sebastiano; Moi, L.
Capturing emotions and experiences through customer engagement to enhance value co-creation: the Ichnusa on-line brand community’s case study
2017-01-01 Moi, Ludovica; Cannas, Rita; Cabiddu, Francesca; Frau, Moreno
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