Shared value co-creation in addressing the grand challenge of aging population: a digital health case study

Omar, Lee;Zaitsava, Maryia

2025-01-01

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Abstract

This study explores how shared value is co-created in response to the grand challenge of ageing population and how cross-sector collaboration contributes to both social and business values creation. The study examines the Safe Steps healthcare digital platform, deployed across care homes in Greater Manchester in the UK. Drawing on a participatory observation method, we identify a three-phase process of shared value co-creation: (1) Establishing a Foundation of Shared Priorities, (2) Operationalising for Collective Action, and (3) Realising Impact through Value Synergy. The study shows that to be realised, shared value needs to be established through shared priorities, then operationalised through collective action, and only after can it be realised through social and business values synergy. The study further unfolds intrinsic organisational practices that enable shared value-cocreation. The present research highlights the importance of integrated stakeholder collaboration and value-based care models in addressing complex health challenges.