Innovation within tradition: interesting insights from two small family bakeries

Floris, Michela;Dettori, Angela;Dessì, Cinzia

2020-01-01

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Abstract

The paper investigates how small family firms that are embedded in traditional industries and closed context adopt innovation. Building on the embeddedness construct and analysing two exemplary cases of small family bakeries, a model is proposed to highlight the role that target market and local legitimisation play in innovation strategies. Our findings contribute to academia and practitioners showing some interesting insights.