Co-design of an online campaign for an inclusive community: languages, images and participation

Elisabetta Gola

Writing – Original Draft Preparation

;Marilena Macaluso;Marianna Siino;Giuseppina Tummineli;Andrea Volterrani

2022-01-01

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Abstract

This volume shows how communication matters in building our perception and imaginary about groups of people that are different form “us”. The difference between “us” and “others” is totally cultural and represents an obstacle to integration. To avoid the extreme effects of radicalisation, we can promote social campaigns based on two important features: participation and awareness about (counter-)narratives. This book discusses the good practices built in the European project Oltre, devoted to preventing the radicalisation in second generation Muslim youth. It will serve to push the reader beyond common sense and prejudice, towards the future citizenship of Italy, Europe and the whole world.