Il consumatore di prodotti assicurativi attivo e responsabile

Camedda, Alessandra

2024-01-01

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Abstract

In a context of continuous evolution of the markets and progressive emergence of new consumption models, this paper aims to verify whether and in what terms in the insurance sector an active, participatory and responsible consumer model is establishing itself in its relationship with the market. In this regard, the paper finds important positive elements in the twin transition promoted at European level, focusing, in particular, on the empowerment of the consumer of insurance products facilitated by InsurTech and on the role of stakeholder who guides, with their own choices, the process of sustainable transformation of the market, recognized to the consumer by recent European legislation.